Gesher - Amplifying Jewish and Israeli Voices at a Vital Time
Gesher - Amplifying Jewish and Israeli Voices at a Vital Time
In response to the war in Israel, we are launching Gesher — a project designed to amplify vital Jewish and Israeli voices, who are over-punching their weight to wholeheartedly defend, support, and protect the Jewish People and Israel across the world, during this unimaginable time in our history.
A long-term strategy to spread misinformation has been incredibly effective at deepening antisemitic beliefs amongst the general public, while firing up new recruits and creating an unsafe space for Jews in the world.
Popular opinion, driven by mass media, is the most powerful instrument for shaping narratives about Judaism, the Jewish People, and Israel in the short-term and long-term.
We aren’t the first to think about popular opinion and mass media as a powerful instrument for shaping narratives among Jews and about the Jewish world. The difference is how we’re thinking about it. Instead of producing the content ourselves, we’re taking a novel approach: decentralized distribution.
Using our innovative decentralized strategy, we are “investing” in vetted Jewish and Israeli activists, thought leaders, content creators, and influencers who are bravely defending, supporting, and protecting the Jewish People and Israel during this unimaginable time in our remarkable history.
These voices, which have significant audiences, use our funds to produce and distribute creative content experiences across today’s most impactful mediums, including social media, podcasts, television, blogs and newsletters, and emerging media such as AI.
Together, we can amplify vital Jewish and Israeli voices during this unimaginable time in our remarkable history.
How it works:
You make a contribution of your choice to Gesher and let us know if you have a specific type of voice and/or a specific topic that you prefer to support.
We take your contributions and distribute them to vetted Jewish and Israeli activists, thought leaders, content creators, and influencers who are bravely defending, supporting, and protecting the Jewish People and Israel during this unimaginable time in our remarkable history.
Each week, we send out an email to those of you who’ve contributed to Gesher, with an update about which Jewish and Israeli voices we’ve supported, and what they’ve done with these contributions.
Why now?
In addition to battling barbaric, sadistic terrorists in Gaza, Lebanon and elsewhere, the Jewish People and Israel are under intense bombardment from people and platforms across the internet, spreading dangerous propaganda and inciting violence like never before.
We must empower as many Jewish and Israeli voices as possible — all of whom are bravely defending, supporting, and protecting the Jewish People and Israel during this unimaginable time in our remarkable history.
Who are these voices?
We are developing an army of more than 5,000 digital activists, thought leaders, content creators, and influencers across more than 20 countries and 10 languages. Naturally, the majority of our contributions will go to English-speaking voices, but not only! We also believe it’s incredibly important to engage people in Spanish, Arabic, Russian, French, German, and Portuguese.
These voices span the religious and political spectrums. And since each of these voices has a significant audience across different platforms, they have also demonstrated a proven ability to make significant impact on the platforms they use.
What do these people do with my contribution?
These voices, which have significant audiences, use our funds to produce and distribute creative content experiences across today’s most impactful mediums, including social media, podcasts, television, blogs and newsletters, and emerging media such as AI.
Do you have a political or religious preference?
Absolutely not. We go as wide as possible, since diversity is integral to this project.
Can I choose where my contribution goes?
Yes! You can tell us if you want to support a specific type of voice and/or a specific topic, and we’ll be sure to ensure your contribution matches your requests.
Is my contribution secure?
Absolutely! We use Stripe as our processor. Stripe has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry.
What if I want to contribute more than $2,500?
We’ll be happy to schedule a video call with you to further discuss. Please contact us accordingly!