How Judaism Can Use Cultural Currency to Connect With the World
The thing about Judaism is, we already have a ton of cultural currency potential.
Future of Jewish is an audience-supported publication by people passionate about the Jewish future. To receive new premium content and support our mission to make Judaism one of the world’s bright spots, become a subscriber!
Please note: This essay is for our premium subscribers. To get access to our growing library of 70+ essays and videos, become a premium subscriber!
You’ve probably noticed a significant shift in our society: Brands, organizations, governments, and even politicians are trying to embrace the modern notion of “cool,” driven by a culture created from diverse youth movements and fueled by technology.
But what drives this culture of “cool,” and why has it become so pervasive?
It boils down to currency — cultural currency. And you can’t just buy cultural currency; it must be earned, with an intrinsic value tied to perception.
The thing about Judaism is, we already have a ton of cultural currency potential. We simply have to better position it in people’s hearts and minds.
Let’s take a look: