How Judaism Can Use Cultural Currency to Connect With the World

The thing about Judaism is, we already have a ton of cultural currency potential.

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You’ve probably noticed a significant shift in our society: Brands, organizations, governments, and even politicians are trying to embrace the modern notion of “cool,” driven by a culture created from diverse youth movements and fueled by technology.

But what drives this culture of “cool,” and why has it become so pervasive?

It boils down to currency — cultural currency. And you can’t just buy cultural currency; it must be earned, with an intrinsic value tied to perception.

The thing about Judaism is, we already have a ton of cultural currency potential. We simply have to better position it in people’s hearts and minds.

Let’s take a look: