When Israel Started a Food Fight With McDonald’s
Relive the 1993 saga in this original video essay from Future of Jewish.
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McDonald’s is the largest of Israel’s burger chains, with more than 220 locations, equating to a 60-percent local market share.1
The initial branch launched near Tel Aviv in 1993, and two years later, the world’s first kosher McDonald’s was opened in a suburb of Jerusalem.
But just before McDonald’s opened up shop in the Holy Land, the Israeli government nearly banished it — in what could be called a classic case of chutzpah.
Relive the saga in this original video essay from Future of Jewish: