When Israel Started a Food Fight With McDonald’s

Relive the 1993 saga in this original video essay from Future of Jewish.

McDonald’s is the largest of Israel’s burger chains, with more than 220 locations, equating to a 60-percent local market share.¹

The initial branch launched near Tel Aviv in 1993, and two years later, the world’s first kosher McDonald’s was opened in a suburb of Jerusalem.

But just before McDonald’s opened up shop in the Holy Land, the Israeli government nearly banished it — in what could be called a classic case of chutzpah.

Relive the saga in this original video essay from Future of Jewish: